Crypto
Beself Brands becomes the first Spanish company to fully tokenize its equity
Barcelona, Spain / 500NewsWire / May 26, 2025 / – Beself Brands, a consumer goods company based in Barcelona, has announced the full tokenization of 100% of its share capital, becoming the first Spanish firm to do it. The milestone marks a pivotal development in the legal and financial landscape of Spain, under the enacted Securities Markets and Investment Services Law (Law 6/2023).
The company has structured its entire ownership through a security token named BeToken, which represents a fully regulated and blockchain-registered digital asset. Each token corresponds to an ordinary share, carrying the same financial and voting rights as traditional equity stakes. The move paves the way for small investors worldwide to acquire stakes in the company without intermediaries or bureaucratic hurdles.
The issuance is scheduled in two phases—one in early summer and the second in September—pending final regulatory approval. A total of 2,971,200 BeTokens will be made available to investors. This initiative is compliant with the highest legal standards and will be supervised by a Registered Information and Reporting Entity (ERIR), ensuring full regulatory oversight from issuance through secondary market trading.
Beself Brands is not a newcomer to the digital space. With more than 15 years of experience in the e-commerce sector, the company manages recognized lifestyle brands such as Greencut, FITFIU Fitness, Mc Haus, Beeloom and Playkin, with products available on major platforms including Amazon, Leroy Merlin, Worten, and MediaMarkt.
"The tokenization of our equity is part of a long-term strategy to expand access to capital without relying on traditional stock markets," said Albert Prat, founder of Beself Brands. “For many SMEs, going public is simply not feasible due to cost, complexity, and regulatory barriers. This model offers a more inclusive, global, and efficient alternative.”
The company has also announced a liquidity reserve of €500,000 to support market stability from day one of trading. To build investor confidence and reduce speculative volatility, the current shareholders have voluntarily agreed to a lock-up period: they will only be allowed to sell up to 10% of their holdings per year for the first four years.
Additional incentives include a 10% capital bonus for investors who hold their tokens for the first 12 months, and annual dividend eligibility starting from the second year.
Industry observers see this as more than a technical innovation—it could serve as a scalable financial model for SMEs and family-owned businesses across Europe. Tokenization under a clear regulatory framework offers new avenues for raising capital, improving governance, and automating shareholder rewards, thanks to blockchain’s built-in transparency and traceability.
"Spain has laid the legal foundation for digital equity," commented a corporate and digital law expert based in Madrid. "This case sets a valuable precedent for other companies considering the same path."
An investor waitlist is already open on the company's official websites, with initial interest exceeding early forecasts.
About Beself Brands
With over 15 years of experience, Beself Brands is a Spanish consumer goods group specialized in developing and marketing lifestyle and home brands. The company manages several successful product lines and operates across more than 15 international sales channels, including both marketplaces and its own online stores.
Media Contact
Tamara Navarrete, CMO
Website: https://beselfbrands.com
Email: [email protected]